First morning in the streets and parks of New York
Professors Mario Rullo and Emanuele Cappelli introduce us to the SVA - MFA Design library
How many books on design. We are like children in a candy store searching for our favourite “flavour”
We start our project through the desks of MFA Design: so incredible, so inspired
Lecture with Gail Anderson who shares some stories about her beginnings and her work with Milton Glaser and Steven Heller
Through the streets of Brooklyn we casually meet Maria Luisa, an old italian woman that lives in USA for love
Metting with Lorenzo Fanton from LFDS and Gabriele Rossi from Accurat. They share some beautiful projects about visual identities and dataviz
Meeting with Vittorio Perotti from Yohoho Studio. He speaks about art direction in advertising and the possibilities here in New York
Talk with Emiliano Ponzi: he shares his experience here in New York and talks about the relationship between illustrator and art director
After a long and satisfyng day, we share our dinner in the SVA Lounge Kitchen
A dream come true! Talk with Emily Oberman in the Pentagram meeting rooms. We had the opportunity to observe the creative and design process that produced visual identities such as Saturday Night Live, Film Independent, DC, Warner Bros and Wonka
A tour of the Pentagram spaces. Look how many designers work in the world’s coolest multi-disciplinary design studio
Finally at MoMA with a very special introduction: a real honour to listen to Paola Antonelli's ideas and opinions and to be guided through the exhibitions housed on the six floors of the building
In addition to MoMA's permanent collection, the new installations present topical themes such as gender and sexual freedom. The amount of beauty is priceless!
In Times Square we are lucky enough to attend TSQ Live, a completely free event where bands can sign up and play in the middle of the square
Walking the BroadWay you breathe an air of multiculturalism and it seems as if the world is there to speak its mind
It's back to work in the SVA - MFA Design. Creativity galore!
Project reviews take place between professors and students. There is an atmosphere of serenity and dialogue
What a pleasure to meet Louise Fili. During the talk, she shows us her work and talks about how her passion for signs came about
After the talk, we enter the archive of Louise Fili's work. Each pack shown is a gem for our eyes!
After hearing about it from everyone in the previous days, we visited the Poster House. In the first room a beautiful exhibition on Japanese poster art
In the underground rooms of the Poster House we find an exhibition on the magazines Fuse and Emigre and an exhibition on the history of the struggle of African Americans: black power
During the evening we visit China Town and stop for dinner. There is an air of contemplation in some streets and we find some strange churches
On our way home we come across the Little Italy neighbourhood. As touristy and full of prejudices about Italians as it may be, it evokes in us that love for Italy that becomes stronger 6,889 km away
On our way to the Tin Building to meet Matteo Bologna we have a problem with the bus and are forced to get off early. This gives us the opportunity to walk under the Brooklyn Bridge
We visit the Bowne & co. Stationers, an old movable type printer still in operation. It is a good opportunity to buy a souvenir
Matteo Bologna of Mucca Design tells us about the identity design of the Tin Building. Typography, place design, packaging, web design, merchandice: a complete example of the visual designer's work
Walking through the neighbourhood of Dumbo, Brooklyn, we come across the vernissage of an underground artist, Dustin Yellin. We have the opportunity to breathe in the New York art community
On the streets of Brooklyn, we talk to Matteo Bologna about the difference between life as a designer and private life
Evening at Royal Palm's where we get to know 'shuffleboard'. Immersed in an 80s atmosphere we challenge each other to a good time
What a joy to meet Gaetano again. We shared the stage for years with our band and now that he has moved to New York it is a wonderful coincidence to see him playing with his new band!
Walk to the High Line: a fantastic piece of architecture built on the old disused elevated underground in the 1980s
We visit the Whitney Museum of American Art. The exhibition hosted is about freedom of vote and thought among Indian populations
We visit the Whitney Museum of American Art. The exhibition contains a series of very impressive installations
The 9/11 memorial is impressive and evocative. A large altar between remembrance and prayer
I meet Gaetano again, with whom we share a dinner at the Korean bbq. The hours pass quickly and it is nice to get together with friends and talk after a long time
We visited the Stonewall Inn historic LGBTQ+ venue where we watched performances by some drag queens
We visit the Herb Lubalin Center where we meet Sasha Tochilovsky, former student in Graphic Design at Cooper Union and current head of the archive
Sasha Tochilovsky shows us Eros magazine and reveals the background of Herb Lubalin's choices as art director
Sasha Tochilovsky shows us the magazine fact: and reveals the background of Herb Lubalin's choices as art director
Massimo Vignelli's famous New York underground map. Pros and cons of a beautiful piece of design history that has encountered problems of usability by the citizens of New York. This design was probably too futuristic for the 1970s
Conference with Nicolas Heller, a.k.a. NewYorkNico, who tells us about the beginnings of his and Heller Films' journey and the background of the Instagram channel that recently reached 1 million followers
The final presentation is approaching and the first signs of mental breakdown are beginning to appear. But that's not a problem: we will make it!
We visit the Milton Glaser Pop exhibition organized by SVA. Bob Dylan's famous poster introduces us to some of the best work of the legendary graphic designer
The Milton Glaser Pop exhibition continues in a second room where there are several works developed in different parts of the world. The famous poster designed for Olivetti cannot leave us indifferent
We return to the room to continue developing our project...time is running out
In the MFA design spaces we have everything you need to print and create a guerrilla marketing campaign on the streets of New York City
In the MFA design spaces we try to close projects and presentation for the next day. Silence and concentration envelop us
Lita Talarico explains how to approach the presentation and the little tricks to keep calm during the presentation
The moment has come. The presentations of individual projects began, to the attention of Steven Heller, Lita Talarico, Matteo Bologna, professors Mario Rullo and Emanuele Cappelli, and director Fabio Mongelli
It was a real honour for me to present 'Data Trip' in the MFA Design spaces heard by Steven Heller, Lita Talarico and Matteo Bologna
A little refreshment to end this fantastic experience and say goodbye with a smile
On our way to JFK airport we say goodbye to New York. Tiredness and nostalgia take over with the desire to return as soon as possible!